A place to call home

Fresh, new authors. Leading-edge fiction by established authors. Inspirational fiction in nearly every genre, from suspense to romance.   
Marketing
There’s something new and exciting on the inspirational fiction publishing scene!


OakTara is all about respecting an author’s hard work and creating a new market for inspirational fiction, especially with readers who may not traditionally enter a Christian bookstore but avidly shop the Web.

With other publishers of Christian books choosing to focus on marketing only a few “top name” authors, OakTara has stepped into the marketplace gap to provide dozens of writers with new opportunities: from first-time publication, to widening the readership for already-published authors who have yet another gem to publish or an out-of-print book or series that they’d love to have available once again.

The book marketplace has changed:

Years ago, all books were sold through bookstores. While that is still largely the case, online sales continue to grow at a very rapid pace. Online book sales as a percentage of all books sold have grown fivefold in just the past two years and show no sign of slowing down. For this reason, OakTara will focus primarily on the online book market while working selectively with regional or local bookstores in the U.S.

Working with authors

Because every author has their own network and contacts, OakTara works closely with them to broaden the readership for their novels through channels that reach a wide, diverse audience of all ages and stages. Authors receive an electronic media kit, as well as marketing tips.

A broad, diverse range of fiction

Because OakTara is offering all genres of fiction, we hope to be give readers something different, new, and not “just the same old thing” that they’ve seen, time and again, in Christian bookstores. We also aim to reach readers who are curious about and open to inspirational novels, but wouldn’t enter a traditional Christian bookstore to peruse the shelves.

Working with a variety of media channels

One of the strengths of a new publishing venture is flexibility. We explore a variety of distribution partnerships in an effort to further pass the word about OakTara’s excellent books that span all ages (for children, youth, adults) and a wide variety of genres—Biblical, Children's & Family Classics, Classic & Allegory, Fantasy, Futuristic, General, Historical, Issues, Legal/Political Thrillers, Mystery & Detective, Romance, Romance-Suspense, Sci-Fi, Suspense, and Young Adult.

OakTara books are available from www.oaktara.com and through major online retailers (www.christianbook.com, www.amazon.com, www.barnesandnoble.com, www.buy.com, www.booksamillion.com, www.cokesbury.com, www.borders.com, www.target.com), as well as other national retail outlets, and Ingram, the largest book distributor in the world. OakTara books are also available in ebook through www.familyaudiolibrary.com, www.amazonkindle.com, and www.barnesandnoble.com

Author Pages on www.oaktara.com

Each author has his/her own Author Page(s), featuring an image of the book cover, promotional copy about the book, an author bio, an author interview via an embedded Windows Media Player (if available), and a direct link to the author’s own website (if available).

Other Cross-Marketing

• OakTara author videos will also be cross-marketed to broadband sites specializing in inspirational fiction titles. We’ll spread the word far and wide about the availability of your new works of fiction.

What Authors Can Do to Help 

While we provide marketing through the above sources and continue to search for other marketing opportunities and links to promote you and your books, here’s what you can do:

* Continue to market your book(s) through your own personal channels (your personal website, speaking, book-signings, any other media you currently pursue). We'll provide you with a media kit (front cover of your book, "new release" sheet, and a media sampler); it's up to you to put it to good use.

* Read and write reviews on amazon.com, barnesandnoble.com, christianbook.com, and elsewhere about books that are like yours. That community of readers will also find and read your book...and then they'll want to read more books from you.

* Supply us with a 2-minute downloadable video of yourself. Your friendly voice and face contact will help build your readership—readers will want that “next book,” too.

* Tell author friends and book lovers about your books and about www.oaktara.com.

* Buy and read books by fellow OakTara authors, and spread the word!